Remember QR codes? Yes, those blocky but intricate graphics that, at one time, seemed to be the “in” thing for quickly acquiring an exciting web link or online content through a simple scan. They appeared to be rather like futuristic barcodes… and now, they are back. Well, sort of.
At a presentation in June, Apple enthused about various new features in iOS 11, which will be freely available for hundreds of millions of iPhones and iPads in the autumn. However, somewhat buried among the list of those features is the ability to use an iOS device’s Camera app to scan QR codes.
Why is this a big deal? Because, for your business, the supposed great benefit of putting QR codes in its publicity materials – the benefit of allowing potential customers to quickly learn much information about your company – is no longer hindered by the necessity of those people having a separate app.
Is a new QR revolution on the way?
Here is how Apple devotees will be able to use this baked-in QR-code-scanning functionality, at least judging from iOS 11 in beta form. When the native Camera app is open and a QR code enters the viewfinder, a notification will pop up explaining the attached content and how you can open it.
Just look at the promising (especially for businesses) example below, where a QR code can be scanned to accelerate access to the e-commerce platform Shopify. While this QR code support can be toggled on or off on individual devices, it will be switched on by default.
Un QR Code est automatiquement reconnu par l’application Appareil photo dans iOS 11 : pic.twitter.com/sFqQ5Gqf9Y
— Nicolas Lellouche (@LelloucheNico) June 5, 2017
It opens up rich possibilities for your business. 9to5Mac indicates that the functionality will also allow iOS device wielders to scan QR codes to bring up contact information. That’s great for when you don’t want too much such data on your marketing materials for fear of a cluttered look.
Maybe you will have an exciting event coming up after iOS 11’s public release? You could distribute, on leaflets and flyers, a QR code letting users speedily add that event to their device’s calendar. You could also print a code that, when scanned, brings up your company’s location on Apple Maps.
All of that will be possible with iOS 11 – as will the ability to phone a number without needing to dial it manually. Instead, reading a QR code can prompt the call. Imagine the possibilities when your company attaches its own number to a code that it puts on marketing materials.
Don’t let the “QRevolution” pass you by
9to5Mac‘s own experience suggests that QRStuff.com is a great tool for making QR codes that will work well with iOS 11. Here at Jak HQ, we can also help draw people’s attention to those codes in the first place by providing attractive and engaging content – contact us today to learn how.